Trends for 2023 react to accelerated growth towards digitalization, the rise of the millennial generation as a workforce, and the importance that socio-environmental causes have taken in social networks and in the values of companies, these three factors allow us to share with you this list that, applied to your company, can bring significant benefits in the short and long term.
1. Digital transformation continues.
The growth of digitalization skyrocketed in recent years, allowing many companies to notice the benefit that digital tools offer, even with the return to face-to-face work.
The use of technologies that came to transform production processes and service management will not go anywhere, so if you do not have new technology it is better that you go preparing. We are talking about artificial intelligence, not necessarily robots and androids, but information-processing software that allows your team to operate and create, which gains "intelligence" as you feed it with information.
We also refer to servers and work in the cloud, the famous internet of things, to virtual reality that can be used to interconnect with members of your company but also allows people to interact with your products before buying them (some clothing stores have this service already).
Companies using tools such as Customer Relationship Management (CRM) and public software market marketing are expected to achieve 20.8 percent growth by the end of 2022. Other segments expected to achieve further revenue growth include business intelligence and analytics, communications, and collaboration.
Companies using tools such as Customer Relationship Management (CRM) and public software market marketing are expected to achieve 20.8 percent growth by the end of 2022.Other segments expected to achieve further revenue growth include business intelligence and analytics, communications, and collaboration.
2. Enterprise Resource Planning System.
With the possibility of a global economic recession, companies need to take measures that will allow them to cope with the coming inflation. This issue, hand in hand with digital transformation, makes it almost essential for companies to use an Enterprise Resource Planning (ERP) system.
ERP technology allows you to streamline your processes. The automation of repetitive activities that do not require decision-making capabilities results in increased hourly/human productivity.
An ERP, such as Odooallows you to automatically create invoices, purchase notes, and quotations, in short, to develop all the activities of website management, sales, finance, inventory and manufacturing, human resources, marketing, services, and even productivity! from a single platform connected to all members of your organization.
This is why the use of an ERP is a growing trend, which will not only improve the growth of your company but will allow you to face the financial difficulties that may arise at a global level.
An annual increase of 6.02 % (Compound Annual Growth Rate 2022 - 2027) is expected in the number of companies that will purchase an ERP service for their operations. In the competition for ERP solutions, Odoo is leading the way.
3. A growing interest in digital security.
With the use of more digital platforms for business management comes the interest in keeping the information of companies and their customers safe. Visionary companies have invested in training and strategies that allow them to take precautionary measures and evaluate their protection processes and protocols for data recovery.
Nowadays, your company's employees may access databases, applications, e-mail, and other means of communication and send information through mobile devices or personal computers. Showing them the right way to minimize the risks of information theft and loss is essential, an activity with an upward trend at the beginning of the year.
If you want to know a little more about the measures you can implement visit our post with recommendations for information security.
4. Millennials as B2B and B2C customers.
With the growth of the millennial generation as a workforce and as the main consumers in B2B and B2C companies, persuasion and attention techniques have changed considerably.
Now companies must consider that customers value experiences along with the product or service they purchase, increasing the challenge for all companies but particularly for those that only sell products online, as they must make use of their creativity to provide immersive experiences through technology.
They expect personalized attention. Using instant messaging services such as bots works to provide quick responses, but you should consider that they are programmed to address those who contact you by name and present the name of the person who will attend to them.
It is essential that you take into account your customer's contact channel preference, calling on the phone to an interested person who only attends written messages will lead to the loss of a potential customer. These improvements can be easily implemented through a CRM.
It is important to recognize the commercial importance of this generation, which represents 30% of the population of Peru, 28.1% of the Venezuelan population, 29.7% of the Mexican population 28.8% of the Argentine population, 29.3% of the Ecuadorian population,31 % of the Costa Rican population and 30.9% of the Colombiana population,to mention just a few Latin American countries.
Recent studies show that the attitude of Latin American millennials towards brands involves not only the products but the interest in consuming responsibly in local and eco-friendly businesses, in addition to preferring products that can be purchased through digital platforms.
5. Have a clear position on social and environmental causes.
Sustainability is a topic that is on everyone's lips and is already carried as a banner by many brands globally, from sports, food, transportation, warehousing, and whatever business comes to mind.
The term sustainability involves having a clear stance on human rights, the environment, and trending social causes. People are no longer only interested in the products or services and the problem you are going to solve for them, you need to have a clear and public stance on international interests.
Having Socially or Environmentally Responsible Company labels is an important flag for today's consumers. This behavior is on the rise and is expected to continue to do so through 2023.
However, with the growth of companies branding themselves as eco-friendly or using social trends to gain niche approval, the public has become more observant of true protocols. Implementing actions that are really aimed at reducing carbon emissions, the change to clean technologies, as well as respect for the rights of employees, is necessary to be able to position yourself properly as a sustainable company in 2023.
According to reports from Agenda 2030 México and Peru actions such as flexible working hours and teleworking measures, recycling, reduction of paper use, and support for fair trade are the most implemented by large companies seeking to perform in a more sustainable way.
Latin American companies like Vauxoo were born with a Human Rights approach that allows our members to fully develop inside and outside working hours, with actions such as flexible hours, the recognition of personal activities, and the reduction of the carbon footprint due to the commute to work.
6. The talent challenge.
With the growing trend towards remote work and digital nomads, challenges have been observed within HR departments: talent drain.
Movements such as quiet quitting, which refers to doing the minimum necessary to remain within an organization. According to Forbes magazine, employees are divided into committed, non-committed, and actively non-committed: the third category corresponds to people who have joined the quiet quitting movement. According to information from the same magazine, in 2022 32% of employees were assumed to be engaged, 18% actively disengaged and the remaining 50% disengaged.
To avoid a lack of commitment on the part of the members of your company this 2023, try to improve working conditions, take into account that jobs that provide continuous opportunities for growth and learning, with flexibility and value orientation achieve greater retention of their teams, following these points will improve the retention of your employees, resulting in a bank of unparalleled specialized expertise.
Other Human Resources trends are the possibility of remote or on-site work according to the activities of each position and the employee's preference, providing tools for the development of human skills, taking an interest in the well-being of your employees, increasing the value of your internal employees, respect for diversity and inclusion as well as belonging are themes that are strengthened in the 2023 agenda.
We know that implementing new trends in your processes and organizational culture can generate resistance to change from your employees, and even some difficulties to carry them out, but remember that keeping your company up to date is essential to maintain and increase your productivity.