Recursos de marca

BRAND RESOURCES

Logos

USE OF IDENTITY

Our flexible identity can be displayed in any of its variants as long as legibility is ensured; in any case, it's recommended to use the solid logo versions if you want to ensure its reproduction on any medium or surface.

Our restrictions are:

The identity must maintain a minimum height of 5mm in printed media or 16 px on the web.
The colors, arrangement, spacing, typography, and proportions provided on this page must be preserved.

Colors

main

PANTONE 426C

CMYK: 85-80-68-50
RGB: 40-44-47
#282C2F

PANTONE 642C

CMYK: 5-0-0-18
RGB: 214-218-224
#D6DAE0

PANTONE 207C

CMYK: 40-100-88-0
RGB: 137-26-47
#891A2F

secondary

PANTONE 193C

CMYK: 25-100-75-0
RGB: 158-16-59
#9E103B

PANTONE 206C

CMYK: 15-100-70-0
RGB: 172-0-63
#AC003F

PANTONE 2995C

CMYK: 83-20-5-0
RGB: 84-152-204
#5498CC

PANTONE 3105C

CMYK: 65–0-20-0
RGB: 130-188-206
#82BCCE

PANTONE 656C

CMYK: 3-0-0-15
RGB: 223-226-230
#DFE2E6

PANTONE 538C

CMYK: 8-0-0-23
RGB: 199-205-213
#C7CDD5

PANTONE 123C

CMYK: 0-30-88-0
RGB: 233-19-68
#E9BE44

PANTONE 2587C

CMYK: 68-85-5-0
RGB: 103-73-142
#67498E

Digital colors

main

CMYK: 11-100-57-4
RGB: 189-0-67
#BD0043

CMYK: 80-70-54-67
RGB: 39-40-47
#27282F

secondary

CMYK: 11-100-73-4
RGB: 188-28-56
#BC1C38

CMYK: 78-67-46-47
RGB: 57-59-73
#393B49

CMYK: 0-24-81-0
RGB: 255-205-87
#FFCD57

CMYK: 15-10-11-0
RGB: 224-224-224
#E0E0E0

CMYK: 0-100-53-0
RGB: 225-30-77
#E11E4D

CMYK: 75-48-43-33
RGB: 69-90-100
#455A64

CMYK: 18–0-0-0
RGB: 220-239-254
#DCEFFE

CMYK: 68-79-1-0
RGB: 105-74-145
#694A91

CMYK: 80-70-54-67

RGB: 39-40-47

#27282F

CMYK: 13-100-57-6

RGB: 183-18-68

#B71244

CMYK: 80-70-54-67

RGB: 39-40-47

#27282F

CMYK: 78-67-46-47

RGB: 57-59-73

#393B49

CMYK: 18-0-0-0

RGB: 220-239-254

#DCEFFE

CMYK: 0-0-0-0

RGB: 255-255-255

#FFFFFF

Typographies

Corporate

Source sans pro:

This font was chosen for its modern style, clarity, and readability, allowing for its appropriate use in any type of medium.

Secondary

Manrope (text):

We seek to adapt the brand to an informal and dynamic context within the different social media platforms, finding greater readability on mobile devices and capturing the attention of the target audience through more original and versatile styles.

Sora extrabold (titles):

SORA:

Selected for their readability and harmony in digital media, it is used in the titles and subtitles of social media content, as well as on this website.

Manrope:

Selected for their readability and harmony in digital media, it is used in the titles and subtitles of social media content, as well as on this website.

Corporate Mascot

Vakyro's mission is to represent Vauxoo as a Latin American company providing support, coaching, training, development, and implementation services. Vakyro will always accompany us, representing the bot of our instance, and will be increasingly present in graphic elements.