Increase the opening rate in your email marketing campaigns with these tips

Here are some tips that will help your email marketing strategy to be as effective as possible

As we mentioned earlier in our blog “Email Marketing Automation” email automation allows you to choose the triggers and messages that will be triggered along the customer journey, it can be from a date, an event or some specific user action.

Here are some tips that will help your email marketing strategy to be as effective as possible:

Learn about your users

Every time an email is sent, you have the possibility of obtaining key information from each client, a good practice is to learn about your users so that the next emails can be oriented to obtain a greater opening.

Thanks to automated emails, you can know if the user:

Opens the email.

Clicks on your site.

Makes use of an offer.

Buys a suggested product.

Continues browsing your site once inside.

Use the information in your favor and take advantage of what you learn about your clients to condition your next move in email marketing. If your recipients aren't opening your discount emails or clicking on your recommendations, try a different tactic.

Use drip campaigns

People often interact with your business multiple times before deciding to make a purchase. Drip campaigns will help "drip" emails with useful content about your company or a product.

These campaigns are designed to send a specific message to your user at the right time, such as welcome messages, birthday wishes and order notifications, these emails work for your business while you focus on other things. They are campaigns that have to have relevant content to work and should be sent only to customers who have shown interest.

Optimize your emails for mobile devices

Nowadays, it is necessary to optimize emails for any mobile device and make sure that the size of the email changes automatically, since 66% of emails are opened from smartphones or tablets.

Offer discounts strategically

High shipping costs are often one of the main reasons users abandon their shopping carts. It is clear that it is not possible to eliminate shipping costs or reduce your prices, but a good strategy would be to offer discount coupons to attract users who have abandoned a shopping cart.This can be an effective strategy, but be careful not to use it too much, as over-offering discounts can lead to customers expecting them more often.

This can be an effective strategy, but be careful not to use it too much, as over-offering discounts can lead to customers expecting them more often.

Keep your email list up to date

One of the most important aspects of email marketing is having an up-to-date email list, which is why it should be free of inactive or invalid email addresses. This will help improve the open rate of your email messages, as well as ensure that your emails are sent to people who are actually interested in receiving them.

Build lasting relationships with your customers

Thanks to automation, it is possible to send personalized emails to each person, from new visitors to regular buyers. And by combining email automation with customer analytics, you can refine your strategy and grow your business.

Odoo Marketing Automation

Here are 5 features of Odoo Marketing Automation, it will be very useful for your marketing strategy:

You will be able to create attractive email campaigns for clients in a matter of minutes, since Odoo has predesigned templates, its visual interface is made up of elements that you can drag and drop making the process more user-friendly.

It allows you to create several campaigns and schedule their delivery for a specific date and time, this will help you have better time management.

You will be able to segment your database and configure it, allowing you to filter your customers by needs and locate them in the stage of the sales cycle they are.

You will be able to easily track the number of leads created, the open rate, the bounce rate and the click rate, thanks to this you will be able to make adjustments and improve your strategy.

Having an email marketing strategy and automating this process will undoubtedly be very useful for your company. The benefits of email marketing are numerous, and it is an excellent communication channel between customers and your company.