In the dynamic world of visual solutions, where each project is unique and every client requires personalized attention, Expomex has been a pioneer for over four decades. With a presence in Mexico and Latin America, this leading company in displays, exhibits, and signage faced a challenge familiar to many successful organizations: how to maintain operational excellence when growth exceeds the capacity of existing systems.
Operational Complexity Without Control
Expomex had built an empire of visual solutions, but its success had become its greatest obstacle. With over 120 collaborators, 1,700 certified distributors, and operations in multiple cities, the company faced a reality that threatened its growth:
The total dispersion of its critical processes.
Its fragmented systems created a silent yet devastating chaos:
- Commercial information scattered across SAI, spreadsheets, and emails
- Clients and distributors managed manually, without integration
- Fragmented inventories with constant differences between physical and digital data
- Manufacturing processes lacking technological support for specific needs
- Slow purchasing cycles with requisitions and approvals outside the system
- Disconnected accounting delaying financial closings
This dispersion not only generated inefficiencies but also jeopardized the reputation built over decades.
When Excellence Is at Risk
Expomex’s leadership knew their problem went deeper than technology. Their team—accustomed to excellence in every project—was frustrated by:
- Time wasted on repetitive administrative tasks
- Frequent errors due to outdated information
- Slow responses to clients expecting agility
- Lack of visibility for strategic decision-making
- Limitations to grow with their current systems
The urgent question arose: How could they uphold their motto “Unlimited Visual Solutions” when their own systems were limiting them?
Vauxoo and Odoo v18 as Expert Allies
In their search for an integral solution, Expomex found the ideal partner in Vauxoo—experts who understood both the technical complexities and the specific needs of their industry. Together, they identified Odoo v18 as the perfect platform to transform their operations.
Comprehensive and Strategic Transformation
The strategy was designed with a clear methodology and modular approach, prioritizing the critical processes identified in the GAP analysis:
MVP Phase: Solid Foundations
- Integrated CRM to centralize clients and distributors with specific classifications
- Automated sales cycle from quotation to invoicing
- Digitalized purchasing with requisitions, orders, and framework contracts
- Real-time multi-warehouse inventory control
- Specialized manufacturing to transform raw materials into precise measurements
Tailored Solutions for Unique Challenges
- Specialized material management: purchase of complete metal bars and transformation into specific measurements (meters/centimeters) for bills of materials
- Extended OML: partial payments, credit limits, and advance control
- Omnichannel integration: website connected with sales and inventory
- Strategic reporting: personalized dashboards and specialized documents
Total Commitment to Transformation
Expomex’s leadership made a bold decision: to commit to a comprehensive transformation that would not only solve immediate issues but also lay the foundation for the future.
- Investment in cutting-edge technology (Odoo v18)
- Intensive training for the entire team
- Complete data migration and normalization
- Redesign of key processes
- Continuous support for ongoing improvement
Methodological Implementation and Continuous Support
To ensure success and mitigate project risks, rigorous protocols were established:
- Careful migration of product and client catalogs
- Hands-on training in all business areas
- Permission configuration to prevent accidental errors
- Customization of documents (quotations and invoices)
- Stabilization assistance and progressive improvements
- Ongoing support from Vauxoo for sustainable evolution
Total Integration and Sustainable Growth
Today, Expomex operates as a fully integrated organization where every process flows naturally into the next:
Immediate Operational Benefits:
- Integrated commercial cycle with complete traceability from CRM to invoicing
- Real-time inventory control across all warehouses
- Precise manufacturing with the ability to transform exact materials
- Digitalized and efficient purchasing
- Reliable financial information with faster closings
- Structured reports for all departments
Transformative Strategic Impact:
- A single, reliable database for the entire organization
- True scalability toward new phases and future modules
- Superior experience for clients and distributors
- Fully supported omnichannel strategy
- Optimized internal control with safer processes
The Transformation: From Limitations to Limitless Possibilities
The story of Expomex proves that even the most successful companies can revolutionize their operations when they find the right combination of technology, expertise, and commitment. Their transformation was not only technological but also cultural: from working despite the system to working empowered by the system.
Today, with Odoo v18 and Vauxoo’s continuous support, Expomex not only maintains its leadership in visual solutions but has also built the platform to expand without limits. Their story demonstrates that true digital transformation occurs when technology perfectly aligns with a company’s strategic vision.
Does your company face similar challenges of growth and operational complexity?
Expomex’s experience shows that with the right strategy and partners, it is possible to turn growth obstacles into opportunities for excellence. The future belongs to organizations whose systems amplify their vision—not limit it.
