In the release of Odoo 17, a number of significant improvements were introduced to the CRM module. From a more modern user interface to advanced lead management features, these updates have been ideal for boosting the efficiency and productivity of your sales teams.
Below, we will explore some of the most notable features that make Odoo 17 a key tool for improving efficiency and productivity in customer management.
What's new in Odoo 17 in the CRM?
Modern user interface.
The Odoo 17 user interface has been completely revamped to offer a more intuitive and easy-to-use experience. With smart filters and simplified navigation, you'll have a clearer overview of all your sales activities. In addition, it includes a configuration tool that will guide you with tips and good practices to optimize the configuration and implementation of your CRM.
Predictive lead scoring.
One of the most exciting features of Odoo 17 is the ability to calculate a lead's probability of success using an advanced predictive algorithm. Based on past performance and a set of predefined criteria, Odoo helps you identify and prioritize the most promising leads.
GeoIP.
With the GeoIP integration in Odoo 17, you can now automatically detect the geographic location of your leads from their IP address. This allows you to segment your potential customers more effectively and adapt your sales strategies based on their location.
Automated lead creation.
Lead creation becomes easier and more automated than ever. Now you can automatically generate leads from a variety of sources, including emails, VoIP calls, social media interactions, website visitors, event attendees, and support tickets.
Deduplication.
Odoo 17 simplifies the lead deduplication process. When a lead is converted to an opportunity, our intelligent tools automatically merge duplicate proposals and create new contacts as needed, ensuring a clean and organized database.
The new Odoo 17 CRM updates offer a range of powerful features designed to improve the efficiency and effectiveness of your sales team and with the support of the Vauxoo team, you will be able to optimize the efficiency and operation of your CRM.