Use pricing and discount strategies
Discover how pricing strategies can help you attract leads to your business.

In this blog, we will talk about how to manage your prices and discounts to generate promotions that encourage your buyers to choose you over your competition.

What are pricing strategies?

Promotional pricing or pricing strategies are used to encourage sales of a product or service by temporarily reducing its price. It can be used for different purposes:

  • Customer loyalty

  • Attraction of leads

  • Increased income

  • Improve short-term cash flow

  • Increase customer traffic

  • Move excess inventory

When should you use these strategies?

Normally, these strategies are used by consumer brands, both retailers, suppliers, department stores, although they can also be used by B2B companies.

These strategies can be used in different situations, for example on holidays to attract customers and generate cross-selling, or be used only for certain customer segments to achieve another objective such as: 10% discount to our customers registered in our loyalty program. The best way to know if you need to use any of these strategies is to ask yourself if your product has exhausted all forms of differentiation from its competition. If everything has already been done, you could start using strategies that differentiate it in price.

These strategies are short-term and should not be used at all times, as it could devalue the brand if used excessively and get your customers used to very low prices, causing market prices to drop.

Types of pricing strategies

Pricing by customer segment

With the prices for your customer segments you can create loyalty strategies for your customers: for example, registered, premium, etc. Or even manage different types of prices for key customers.


  • Loyalty programs

  • Veterans promotions

  • Discounts for students or seniors

Temporary prices

Temporary prices are offers with a start and end time, these are commonly used on holidays or dates created internally to move excess products in the warehouse.


  • Christmas

  • Mother's Day

  • Seasonal Sales

  • Warehouse Sales

Prices for minimum quantity

With this pricing strategy, you can create simple promotions where the unit price decreases when you buy several products. 


  • Get 1 for $100 and 5 for $450

  • Get  5 for $300 and 10 for $500

Using promotions in your sales strategy will allow you to compete with market giants and get a short-term cash flow, remember to use it with measure and always looking to achieve an objective for your business.

Learn to set pricing strategies in Odoo with one of our experts.

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