The creation of a business event is closely linked to the area of public relations, it is beneficial for a company to generate events that, in addition to having specific objectives of attracting prospects or retaining customers, generate brand visibility.
As we discussed in our blog “Software to organize digital events: everything you need to know” events can have different types or sizes, but each one of them requires specific planning, structure and organization. With the Odoo events module you will be able to manage your entire event on a single platform.
Here are some of the most important features of this module:
Show your event
It's possible to automatically and clearly display your event agenda directly on your website, as well as allow your visitors to easily search and browse your published event calendar and quickly filter by date, location, tags, and speakers.
Manage event registration and online ticket sales
You can choose to post a free event or have your attendees purchase tickets through the event listing.
You will also be able to define special conditions, such as the price of advance tickets, advantages and benefits for members, or various levels of tickets.
Sell sponsorships for your events
You will have the possibility to easily manage your sponsors, as well as publish them in order according to the level of sponsorship they acquire at the bottom of the event page.
Integration with Google Analytics
You will be able to monitor the analysis of your events every step of the way, since Odoo's integration with Google Analytics is automatically configured to track any type of event through shopping carts and online payment systems, calls to action etc. All Odoo marketing tools are linked to Google Analytics to give you a 360° view of your business.
You will have the possibility to integrate search engine optimization tools, available directly in Odoo without any configuration. You will have access to keyword suggestions based on the most searched terms in Google that will allow you to carefully structure your content and promote your events.
Friendly web design
With the web design templates that Odoo has, you do not need to develop anything to create new pages, the web design is created with the blocks. There are also predefined web designs that can be used as a base to create your own custom one.
The functionalities offered by the Odoo events module allow for better organization and planning at all stages of the event.
Organizing events for your business is a great strategy, since they are capable of generating a great impact on your brand, attracting potential clients and developing networking, a good event requires planning in all its stages and constant monitoring to achieve the greatest possible success. . Managing the event with a system that allows all the stages to be gathered in one place guarantees its efficiency and success is key.